Review by Julie Anne Eason
http://JulieAnneEason.com

Would I recommend?

I highly recommend Yes to anyone who has to convince anyone to do something. Whether you’re in a boardroom or a playroom, the techniques you learn in this book help you be more persuasive in all aspects of life.

Application: 5

Yes gets a 5 sticky rating for application because the authors flat out tell you how to apply the concepts—primarily in business situations, but also in your family life, school, lots of other situations where you need to persuade people.

Ideas: 4

I’m giving this one a 4 sticky rating only because I’ve read the ideas in Cialdini’s previous book, Influence. However, if you’ve never read anything about the psychology of influence and persuasion, you’ll probably rate it a 5. The ideas are that powerful. What I love about this book over Influence is that the authors go one step further and explains how using the techniques can backfire. So you get both the Dos and Don’ts.

Style: 5

I love how short the chapters are. Just a few quick pages and you have the gist of the concept as well as how to apply it to your life. Where Influence had a tendency to go on and on, Yes gets right to the point. Each chapter is a self-contained idea. So, you can flip through the pages and start reading at any point. If you have an instance where you need a persuasive technique, you can just thumb through the book and get lots of solutions.

My Biggest Insight:

Persuasion techniques can backfire. You may know everything there is to know about social proof, but do you know how it can make someone say “No Way” instead of yes?

Some of the Powerful Concepts in This Book (and how you start applying them right away):

The chapter titles say it all:
-When does offering people more make them want less?
-Does fear persuade or does it paralyze?
-How can you become a Jedi master of persuasion?
-When can the right way be the wrong way?
-Which single word will strengthen your persuasion attempts?
-How do you get to yes in any language?

And there are 50 of them!

Where to Get This Book (Nope, this ain’t an affiliate link)
http://www.amazon.com/Yes-Scientifically-Proven-Ways-Persuasive/dp/1416576142/ref=sr_1_1?ie=UTF8&s=books&qid=1269899949&sr=8-1

•  Paperback: 272 pages
•  Publisher: Free Press; Reprint edition (December 29, 2009)
•  Language: English
•  ISBN-10: 1416576142
•  ISBN-13: 978-1416576143
•  Product Dimensions: 7.8 x 4.9 x 0.8 inches

Thanks to Julie Anne Eason
http://JulieAnneEason.com